Hi ✦ I'm Shakira.
Lead Product
Designer

I've spent over the last decade learning that good design is mostly listening. I started in consulting at EY, moved into consumer gaming at Medal, then AI tooling at Kaedim, and now I lead design for GenAI products at VoyceMe. Different industries, same lesson: the work gets better when you slow down enough to actually understand the people using it.

Right now I'm deep in generative AI, designing how millions of people create stories, characters, and worlds with tools that didn't exist years ago. It's messy, fast, and genuinely new, which means I'm wrong a lot and learning constantly. I like it that way. The moment I think I've got something figured out is usually the moment I've stopped paying attention.

I care a lot about the small things, the wording on an empty state, the weight of a button press, the rhythm of a flow. Not because polish is the point, but because those details are where trust gets built. I want the people I work with, teammates and users, to feel like someone actually thought about them. That's the part I'm still trying to get right, every project.